AirAsia Group Appoints Colin Currie as CCO

(11 Nov 2021)  The AirAsia Group has appointed Colin Currie as Chief Commercial Officer.

As the former Managing Director of adidas Asia-Pacific, Colin was responsible for making adidas one of the hottest consumer brands in the region, growing the company’s revenue fivefold in Greater China and narrowing the market share gap from fourth to head to head market leadership.

He was also credited for improving the brand’s operating model and leading the regional market to record-breaking growth.

Colin Currie

“I am excited to be joining AirAsia Group with my experience and knowledge in enhancing the overall brand and sales performance, especially in the new digital enterprises,” Colin said. “I have been closely following AirAsia’s amazing growth story, and I am confident that, together with its passionate teams, we can put the pedal to the metal in accelerating and solidifying AirAsia’s success as a leading digital tech and lifestyle company in ASEAN. This is the most exciting time to join AirAsia as it embarks on its next revolution embracing the digital era.”

The decision to bring in the seasoned Malaysian businessman serves to underscore AirAsia’s commitment and strategic focus on increasing market competitiveness of its new businesses, including airasia Super App and its e-commerce ventures.

Tony Fernandes, CEO of AirAsia Group, said, “We are delighted to welcome Colin onboard. He brings a wealth of experience at a global company which has also focused on ASEAN and can drive data integration within the group to speed up our revenue growth and create a new breadth of synergies across many of our new and exciting projects. This is a big statement on AirAsia’s part to be recruiting Colin as we come out of COVID. It is also a great testament to the brand despite all our issues, as great people continue to join us on this very exciting journey.”

Prior to joining adidas, Colin worked in the music and entertainment industry as Managing Director of Sony BMG Music Malaysia. Before that, he developed a broad knowledge of marketing in Hong Kong and Australia through key marketing positions with Citibank, Ansett Australia and Telstra Mobile.

Colin has a Bachelor degree in Hospitality Business Management from Leeds University in the United Kingdom. He also holds a post-graduate diploma in marketing from the United Kingdom's Chartered Institute of Marketing.