Cathay Pacific Cargo Launches Click & Ship Digital Booking Platform

(01 Dec 2021)  Cathay Pacific Cargo has launched Click & Ship, a new digital booking platform that enables customers to view prices, capacity and book with instant confirmation in just three steps.

“Our customers have been telling us that they want a quicker and more efficient way to book shipments at any time,” said Tom Owen, Director Cargo. “We listened. We’re rolling out Click & Ship progressively across our network and we aim to make real-time flight schedules, space availability, allotments, and updated rate information available on www.cathaypacificcargo.com and www.ezycargo.com for all Cathay Pacific Cargo customers over the next year.”

Cathay Pacific Boeing 747-4F reg: B-LIC. Picture by Steven Howard of TravelNewsAsia.com

Over the past 20 years, the air cargo industry has continued to rely on manual processes and email confirmation for shipment bookings, while the passenger airline industry has evolved to enable customers to book tickets and other services online.

In recent years, Cathay Pacific Cargo has pioneered paperless operations and automation of manual processes in the airfreight industry, working with its majority-owned subsidiary and IATA e-freight partner, Global Logistics System (HK).

“Click & Ship will transform the cargo booking experience through a streamlined process and fast, intuitive interface that mimics the passenger ticket-booking experience. It gives our customers visibility of price and inventory and means registered agents can book shipments at their convenience with auto-confirmation,” Owen added.

Click & Ship offers customers:

- Full overview of pricing, schedule, and flight availability on a single page;

- Visibility of Cathay Pacific Cargo inventory and guaranteed space through direct booking;

- Booking page modelled on passenger-booking page for intuitive ease of use; and

- Customers submit a booking through a three-step journey and receive instant confirmation 24/7.

While Click & Ship will only be available for registered customers in the first instance, the underlying digital foundations will enable other users to access Cathay Pacific Cargo’s pricing via third-party platforms and pave the way for a transition to dynamic pricing in future.