Ligula Hospitality Selects Atomize as RMS Provider

(01 Dec 2021)  Ligula Hospitality has chosen Atomize as its Revenue Management Software (RMS) provider.

Headquartered in Sweden, Ligula has 45 properties with 6,060 rooms spread across 6 brands in Sweden, Denmark and Germany.

Ligula will deploy Atomize across its entire portfolio of brands, namely: ProfilHotels By Ligula, Collection By Ligula, Motel L By Ligula, Good Morning Hotels By Ligula and Apartments By Ligula.

Room at Profil Hotels Aveny by Ligua in Umea, Sweden

The decision to work with Atomize was taken after a performance benchmark across 10 hotels on full automation.

“Our team was impressed by the fully automated yielding performance that Atomize delivered during the benchmark period. Atomize is a next gen RMS solution and we feel confident that the application will help us grow by increasing our revenues, and at the same time increase the overall operational efficiency for our staff,” said Fredrik Ternsjö, Head of Revenue, Distribution & Systems at Ligula Hospitality.

Atomize features a real-time price optimization engine, multi-property dashboard, future demand insights and boasts seamless 2-way integration with PMS providers.

“Atomize is very happy to partner and grow with Ligula. We are experiencing an overall increased demand for lean, fully automated and responsive revenue solutions from hotel groups. In order to run a sustainable operation at scale, hotel groups need to protect their cost base and at the same time leverage the benefits of automation,” said Alexander Edström, CEO at Atomize.