Amber Asher Appointed CEO of Standard International

Amber Asher has been appointed CEO of Standard International, parent company of Standard Hotels, Bunkhouse and Peri Hotels.

Amber succeeds Amar Lalvani who has been appointed as Executive Chairman.

As Executive Chairman, Amar will remain involved as an active Board member as well as in key strategic projects around the world, brand innovation initiatives and global capital and developer relationships. Mr. Srettha Thavisin, CEO and President of Sansiri, will remain Chairman of Standard International’s Board of Directors.

“I could not be more excited to transition the CEO role to Amber” Amar said. “We have worked closely together for over a decade and she has been highly instrumental and effective at growing the company and overseeing our expanding global footprint and talented teams. I have the utmost confidence in her ability to lead the organization into this exciting phase of global growth.”

Amber started working with The Standard approximately ten years ago as Executive Vice President and General Counsel. In 2013, she led the sale of a majority stake in the brand to Standard International which was formed by Amar to make the acquisition and grow The Standard brand.

Following the successful closing of that transaction, Amber became the Executive Vice President and General Counsel of Standard International and went on to be promoted to President in 2017.

In addition to negotiating all the company’s contracts for new hotel developments and overseeing all legal matters, Amber has played a pivotal role in all corporate transactions including the purchase of a majority stake in The Bunkhouse Group, the formation, launch, and VC funding of One Night, and the capitalization of the company by Sansiri.

Prior to joining The Standard in 2011, Amber served as the Associate General Counsel and Senior Vice President of Morgans Hotel Group where she oversaw all legal matters related to development, operations, intellectual property, employment, food and beverage, and financing.

Amber began practicing law at Latham & Watkins LLP in 2001 in the Finance and Real Estate Department, where she focused on all aspects of commercial real estate law with a particular concentration in real estate finance, corporate transactions, leasing and hospitality.

See latest Travel Industry News, Video Interviews, Pictures, Podcasts and other news regarding: Standard, CEO, Chairman.