British Airways Appoints Noella Ferns as Head of Sales - Asia Pacific

British Airways has appointed Noella Ferns as Head of Sales - Asia Pacific, covering mainland China, Japan, Hong Kong, Singapore, Malaysia, Thailand and Australia.

Noella is based in Hong Kong and will be responsible for all sales and commercial activity for the region.

Noella has over 30 years of experience at British Airways across senior management, sales and airport operations in Sydney, Hong Kong and Beijing.

During the last three years, Noella advanced the airline’s commercial and external communications strategy as British Airways’ Executive Vice President for Greater China & Philippines.

“I am honoured to be working across Asia Pacific; as such a dynamic, vibrant and innovative part of the world, it is a really important region for our airline,” said Noella. “My immediate priority is to support all of our customers to book safe, flexible and hassle-free travel as soon as the skies open up. At British Airways we remain committed to providing world class innovation and technology to make our customers journeys as seamless as possible. And with direct flights to the UK we offer great connectivity to both our leisure and business travellers. I look forward to supporting our customers with their travel needs as soon as we are able to.”

A graduate of the Monash University and WITS Business School, Noella enjoys travelling, music and reading.

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