Edward E. Snoeks Appointed GM of Meliá Chiang Mai

Edward E. Snoeks, a highly respected hospitality veteran with three decades of industry experience in Asia and Europe, has been appointed General Manager of the Meliá Chiang Mai, in northern Thailand.

The new 260-room hotel is scheduled to open in the fourth quarter of this year in the heart of Chiang Mai’s city centre.

Edward joins Meliá Chiang Mai after managing the pre-opening of Sindhorn Kempinski Hotel Bangkok & The Residences and working as both Thailand’s Regional General Manager and General Manager of The Okura Prestige in Bangkok.

Before that, he was GM of the Crowne Plaza Hong Kong Causeway Bay and Vice President of Hotel Operations at Hong Kong Parkview Hotel Services.

Edward first started working in Asia in 1994 when he worked in the for F&B department of one of the region's most celebrated hotels, The Regent Hong Kong.

Edward’s hotel management experience also includes stints at the Marco Polo Hotels in Hong Kong, the Mutiara Hotel Kuala Lumpur and Le Royal Meridien Baan Taling Ngam on Koh Samui.

Ignacio Martin, Area Managing Director South East Asia at Meliá Hotels International, said, “Edward’s exceptional leadership abilities and his rich and diversified experience in opening and managing hotels in Asia make him the obvious choice to take charge of Meliá Chiang Mai, our second Meliá Hotels International property to be opened in Thailand following the successful launch of Meliá Koh Samui.”

Comprising a 22-floor tower fronted by an adjoining seven-floor podium building, Meliá Chiang Mai will feature two restaurants, two bars, two lounges, a YHI Spa with seven treatment rooms, a fully-equipped fitness centre, swimming pool, ballroom and four additional meeting spaces for business and leisure travellers alike.

“With a 360-degree rooftop bar featuring two bars connected by a glass bridge, a 21st-floor executive lounge with panoramic views of Chiang Mai, a range of conference facilities and much more, my team and I are looking forward to launching a hotel that promises to exude the mystic splendor of northern Thailand and draw on Meliá’s warm Spanish hospitality,” Edward said.

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