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The World Tourism Organization (UNWTO) and Facebook
have partnered to help global destinations make use of the power
of digital marketing as they look to welcome tourists back safely.
Over the past year, the United Nations specialized
agency for tourism has been supporting its Member States on a
series of initiatives relating to market intelligence and
marketing.
Now, as tourism begins to restart in some parts of the
world, a series of special sessions were held jointly with
Facebook to deliver a range of key insights into how the effective
use of digital marketing can help destinations gain a competitive
advantage in the challenging months ahead.
Sandra Carvao, UNWTO Chief, Market Intelligence
and Competitiveness, said, “We are very happy to have Facebook on
board with us to bring the fundamentals and best cases of digital
marketing to our Members. Our partnership will help destinations
be better prepared for a new market framework and allow them to
use data and digital marketing to reach new audiences and restart
their tourism sectors.”
Three sessions, one each in English, Spanish and
French, welcomed participants from 30 countries. The sessions
focused on Facebook and Instagram Communication Insights and Best
Practices, with participants also given an overview of digital
tools and tips for communicating with their target audiences,
including through Messenger and WhatsApp.
The
sessions also highlighted the importance of metrics and other key tools
in measuring the success of digital marketing campaigns, and role
of advertising and creativity in reaching new audiences.
Nicolai Gerard, Facebook EMEA Government Politics
& NonProfit Marketing Solution Director, said, “We are very pleased
to work with UNWTO to help global destinations take advantage of
all the benefits that digital solutions and tools can offered. In
the times we are living, it is key for the travel industry to
implement digital marketing strategies to accelerate the road to
recovery. With this partnership, we believe that travel
destinations will gain the necessary tools and skills that will
allow them to use all the services available through our family of
apps.”
See latest
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COVID19,
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