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Marriott has
signed a franchise agreement with Hotéis Deville to introduce the
first Westin hotel in São Paulo, Brazil.
The Westin Hotel Sao Paulo, located in the city’s
exclusive Itaim Bibi district, is expected to have 187 rooms and
suites when it opens in the spring of 2024.
“We are delighted to announce this exciting
new-build project in a prime location within the city to be
developed by Hotéis Deville,” said Laurent de Kousemaeker, Chief
Development Officer, Caribbean and Latin America, Marriott
International. “São Paulo is a key South American gateway city
with great opportunity for new quality branded upper-upscale
product. “Our signature well-being Westin brand will offer a fresh
and unique experience to both international and Brazilian guests.”
The
Westin Hotel São Paulo will be housed within the JK Square mixed-use
development, which is slated to include retail, offices, and
residences.
Plans call for a restaurant located on the 2nd
floor, a bar integrated into the lobby on the first floor and a
leisure area on the 3rd floor with a swimming pool and fitness
center. There will also be a variety of meeting and event spaces.
“We are very excited about this project in São
Paulo, which will serve as part of an iconic complex in a
desirable location,” said Jayme Canet Neto, Hotéis Deville CEO.
“The innovative Westin brand, which caters to both corporate and
leisure travelers, will elevate the offering in the market. Our
long-standing relationship with Marriott as franchisees of the São
Paulo Airport Marriott in Guarulhos has been very successful, and
we are certain that this new development will further deepen our
collaboration.”
Marriott
currently operates 12 hotels in Brazil under the JW Marriott,
Marriott Hotels, Sheraton Hotels & Resorts, Renaissance Hotels,
Autograph Collection Hotels, Courtyard by Marriott, Residence Inn,
and Marriott Executive Apartments brands.
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