TUI Signs Distribution Agreement with Sabre Hospitality Solutions

(18 Nov 2021)  TUI has signed a distribution agreement with Sabre Hospitality Solutions for the group’s own hotel brands worldwide, which include TUI Blue, Robinson and TUI Magic Life.

In the course of the partnership, around 70 hotels of the TUI portfolio will use Sabre’s platform solution, including SynXis Central Reservations (CR) and Channel Connect, to enable its new distribution strategy.

TUI Blue Riu Calypso in Jandia, Fuerteventura

“In a changing hospitality marketplace, our objective is to create a winning engagement model that strengthens our core offering – unique holiday experiences,” said Martin Schreck, Chief Information Officer Sourcing & Assets at TUI Group and Managing Director, TUI InfoTec GmbH. “To do this, we are enhancing our technology, while focusing on future proofing our business. Sabre’s technology will help enable us to fully automate our guest operations – including booking, setting up and amending guest offers – enabling our staff to focus on providing unique, personalized stays. Sabre’s response to the shifting landscape of hospitality, along with its robust, stable and agile platform, will help us secure our recovery and build on our guest experience.”

The partnership supports TUI’s long-term strategy to deploy innovative technology to enhance its operations and improve the guest experience.

“We are excited to embark on this partnership with TUI’s popular hotel brands, and look forward to redefining the guest experience together,” said Frank Trampert, SVP and Global Managing Director Commercial, Sabre Hospitality Solutions. “Leisure has become one of the critical revenue streams for the travel industry and a key accelerator to recovery from the industry impacts of the COVID19 pandemic. We are proud to be at the heart of this and look forward to a long and successful partnership with TUI that powers a new generation of retailing, distribution and fulfillment in hospitality.”