Aeroplan Members to Earn Points on LCBO Purchases in Ontario

LCBO, one of the world's largest buyers and retailers of beverage alcohol, has partnered with Canada's Aeroplan loyalty program.

The new partnership, which is expected to launch in late 2021, will enable Aeroplan members to earn points when shopping at LCBO stores across Ontario.

"Through our new loyalty program with Aeroplan, we will provide rewarding and personalized offerings to our customers that enhance their experience," said George Soleas, President & CEO, LCBO. "It will also provide an important engagement opportunity for our valued suppliers, including Ontario producers, and make it even easier for shoppers to find the perfect choice for every occasion."

LCBO customers will earn one Aeroplan point for every $4 spent at LCBO, plus bonus points for purchasing select LCBO products.

Aeroplan points can be redeemed for travel to more than 1,300 destinations across the globe, as well as for hotels, car rentals, and merchandise, including LCBO Gift Cards starting at just 1,000 Aeroplan points for a $10 LCBO gift card.

Notable features of Aeroplan include:

- Points redeemable for every seat on Air Canada, and for travel on over 40 airline partners;

- Aeroplan Family Sharing, making it easy for families to combine points together; and

- Flexible options to pay for all or part of a trip with points.

"We're thrilled to come together with the LCBO to offer our members a new way to earn and redeem Aeroplan points in Ontario," said Mark Nasr, Senior Vice President, Products, Marketing and eCommerce at Air Canada. "When we relaunched Aeroplan last year, we made a commitment to earn our way into consumer's everyday lives. Marquee partnerships like the LCBO and other industry-leading, well-loved brands are central to delivering on that promise."

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