Far East Hospitality Partners Indonesia's Artotel Group

Artotel, an Indonesia-based hospitality and lifestyle group, has formed a strategic alliance with Singapore’s Far East Hospitality (FEH).

As affiliated brands, Artotel Group will work with Far East Hospitality to expand its presence in Southeast Asia at a regional level, introducing Artotel’s hospitality brands to Far East’s network.

In Indonesia, Artotel will represent Far East brands, especially its luxury brands, through the group’s distribution channels and ecosystem.

The two companies will also conduct training exchanges to share industry best practices and increase internal knowledge and expertise across markets.

Far East operates a combined portfolio of more than 16,500 rooms under its management across 100 hotels and serviced residences in eight countries. The company continues to forge ahead with local and regional expansion plans, with two properties opening in the first quarter of 2021 and more are in the pipeline.

“Singapore and Indonesia are key inbound markets for our respective tourism sector. As such, we see strong synergies for both countries. Artotel Group also has a large distribution in Indonesia where we do not have a presence in. From a brand architecture perspective, it fits into a niche segment which we are currently not represented. Amid discussions to explore a ‘travel bubble’ between both countries, we look forward to leveraging the strength of our combined portfolio to appeal both domestically and regionally,” said Arthur Kiong, Chief Executive Officer of Far East Hospitality.

Artotel is rolling out 29 new properties in its pipeline across Indonesia, bringing the total number of properties under the brand to 50.

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