FCM, one of the world’s largest travel management
companies, has appointed Henry Jones as Head of Marketing for
Asia.
Henry joined Flight Centre Travel Group (FCTG)
five years ago and has worked in various roles in customer
experience, business development and corporate marketing.
He was most recently the UK marketing lead for
Corporate Traveller, the group’s SME business travel brand, where
he launched several products to market and was instrumental in
defining and strengthening its customer experience and duty of
care capabilities for clients during the pandemic over the last 12
months.
He also spent time in North America working on a
digital transformation launch project for Corporate Traveller.
In his new role at FCM, Henry will be responsible
for managing and overseeing marketing campaigns and initiatives to
drive growth across the region including Singapore, Malaysia, Hong
Kong, mainland China.
Based in Singapore, he will work to ensure that
the company’s brand positioning is executed effectively and
translate the implementation of global strategies across Asia.
Bertrand Saillet, Managing Director for FCM Travel
in Asia, said, “I am delighted to have a proven and passionate
marketer of Henry’s calibre to strengthen and broaden the FCM
brand in Asia. His experience in corporate marketing and managing
launch processes across FCTG’s products and services will be an
invaluable asset in helping us to accelerate FCM’s momentum in
Asia’s fast growing markets. His global exposure in Europe and the
Americas driving growth for our portfolio of SMEs adds significant
value which will greatly benefit Asia as we see immense
opportunities within the SME travel space in the region.”
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