Shandong Airlines Implements Sabre’s AirVision Fares and Contract Manager

Thu, 20 May 2021

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Shandong Airlines Implements Sabre’s AirVision Fares and Contract Manager

Shandong Airlines has successfully implemented Sabre's fares management solution.

The software will support the China-based airline’s efforts to drive revenue optimization and accelerate recovery as it looks to launch new services and increase frequencies.

Shandong Airlines will use Sabre AirVision Fares Manager and its Contract Manager capability to manage millions of fares and proactively sense and respond to changing market conditions, while optimizing and publishing fares and rules with minimal latency.

Shandong Airlines Boeing 737-8 reg: B-1506. Click to enlarge.

“While the entire airline industry continues to operate in challenging times, we aren’t simply sitting back to wait for recovery to happen,” said Mr Yuan Fei, General Manager, Network & Revenue Management Department, Shandong Airlines. “We have ambitious plans to launch new services as well as increasing frequencies on existing routes, and we’re working hard to prepare for the future. That’s why it is vital that we are working with the right travel technology partner to help us to reach both our short and long-term business goals.”

With an extensive domestic network and serving destinations across Asia, Shandong Airlines has plans to launch 26 new services and to increase frequencies on 13 existing services during the 2021 summer season.

“We’re delighted that, as the travel industry continues to move through the pandemic and into recovery, Shandong Airlines is now able to leverage Sabre’s innovative technology to enable appropriate and effective market positioning,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Sabre Travel Solutions Airline Sales. “Utilizing robust, intuitive technological tools is more important than ever at a time when it is not always possible to rely on past years’ data to predict future demand and make pricing decisions. This latest implementation will further strengthen the position of both Shandong Airlines and Sabre in the increasingly competitive Chinese marketplace as well as being testament to Sabre’s deep commitment to helping airlines to prepare for recovery and future growth.”

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Sabre, GDS, Shandong Airlines.

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