Saudi Tourism Authority Opens Regional Office in Kuala Lumpur, Malaysia

The Saudi Tourism Authority (STA) has opened a commercial office in Kuala Lumpur, Malaysia.

The office will cover the Southeast Asia region and will be responsible for trade and consumer marketing activities, expanding the reach and relevance of Saudi’s tourism offer and working with tour operators, travel agents and other industry stakeholders to build awareness and drive conversion in line with STA’s strategy and mission.

STA now has representative offices in eleven markets serving 21 countries, with an eventual goal of having 15 offices around the world to expand the reach of STA’s activities.

“STA is focused on enhancing its ability to deliver a truly global scale offering by investing resources today in the network that will drive our business for the future,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “We are building an integrated global team of professionals to showcase Saudi’s diverse offering of cultural adventures, world class heritage sites and authentic Arabian hospitality.”

After opening its borders to international tourism in September 2019, Saudi Arabia soon became the fastest growing tourism destination in the world.

The destination reopened to vaccinated international visitors at the beginning of August 2021.

“Opening a dedicated office to serve this market creates an opportunity to expand the appeal of Saudi as a compelling leisure destination by sharing with travelers the diverse landscapes, bustling cities, abundant attractions and storied historical sites that make Saudi unique. We are confident that Saudi’s diverse offering will be appealing to all demographic from the region,” said Ms. Shazlin Ahmad, country manager for STA in Southeast Asia.

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