Millennium to Transition Hotels to IDeaS G3 RMS

(02 Dec 2021)  IDeaS, a provider of hotel revenue management software and services, has expanded its partnership with Millennium and Copthorne Hotels.

Following a thorough market evaluation and piloting phase, the hotel group will transition 6 of its Singapore-based properties over to IDeaS G3 Revenue Management System (RMS), as part of a 40 property global revenue management upgrade.

M Social Singapore

“Having the right revenue management system is key to drive performance for our hotels. With the amount of good revenue management systems available in the market, we wanted to have a fair evaluation. We went through a thorough, non-favouritist, points-based exercise to pilot each system. We assigned points against what was good and bad—evaluating everything from commercials to features to speed to market and customer service,” said Saurabh Prakash, group vice president, digital marketing, revenue management, loyalty and distribution at Millennium Hotels and Resorts (MHR) .

G3 RMS offers room-type pricing and forecasting, group evaluation, “What-If Analysis” to determine pricing change impact and Investigator, which provides greater clarity around the system’s automated pricing and forecasting decisions.

“We are honored to continue serving Millennium and Copthorne’s prestigious, worldwide hotel group,” said Ravi Mehrotra, president, founder and chief scientist, IDeaS. “At IDeaS, we proudly stand by our entire suite of revenue science solutions and firmly believe in the superior capabilities of G3 RMS, so we were delighted to learn Millennium and Copthorne arrived at the same conclusion after conducting a rigorous market evaluation. We look forward to continuing to work closely with the hotel group as they begin an exciting new era in their revenue management journey.”