Sabre has helped Ascott add more than 10,000 units
across 61 Tauzia properties to the newly launched discoverasr.com website.
Headquartered in Indonesia, Tauzia became part of
Ascott in 2018 and has a portfolio of over 120 properties under Préférence, Vertu, Harris, FOX, YELLO, FOX Lite, and POP!
brands.
In order to
unify Ascott’s brands on a single global online travel booking
platform, Ascott has launched discoverasr.com.
The website provides guests
with one-stop access to Ascott’s more than 400 serviced
apartments, co-living spaces, and hotels with a total of about
77,000 units across more than 130 cities in over 30 countries.
Guests can now book Tauzia’s
properties on Ascott’s online booking platform through Sabre’s SynXis Central Reservations.
“We’re thrilled to strengthen our relationship
with Ascott,” said
Frank Trampert, Sabre Hospitality Solutions SVP
and Global Managing Director, Commercial. “With Tauzia’s seven
brands now onboard the newly launched discoverasr.com, guests can
access Ascott’s award-winning lodging brands on one online global
booking platform. Sabre’s solutions provide a single system of
record that offers real-time performance insights and
opportunities to increase revenue per room with pre-packaged rates
and targeted add-ons. As Ascott expands its global portfolio, the
scalable platform will also allow new properties to be easily
onboarded.”
Dovetailing with the launch of the website, members of
Tauzia’s My Tauzia Privilege (MTP) loyalty programme who join Ascott’s loyalty programme, Ascott Star Rewards (ASR), can receive
perks such as 2,000 bonus ASR points, 25% discount e-vouchers, and
membership tier matching.
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