Marriott Signs W Hotel in Florence, Italy

Marriott has signed an agreement with Progetto Majestic to bring the W Hotels brand to the iconic Tuscan city of Florence.

Scheduled to open in 2023, W Florence will be located in the heart of the city alongside the Ponte Vecchio riverfront and the Duomo.

“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence,” said Roberto Puccini, CEO, Progetto Majestic. “The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match. W Hotels embrace the history of each location yet adds an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination.”

Located steps from Florence’s world-renowned art, thriving dining scene and celebrated shopping destination Via de’Tornabuoni, W Florence will feature 120 guestrooms, including 20 suites.

The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with views across the Duomo and the Santa Maria Novella church.

The ground floor, which will house the W Lounge and Living Room, will be set around a central, partially covered courtyard.

“Florence is a dynamic, awe-inspiring city and we are thrilled to collaborate with Progetto Majestic to bring W Hotels to the city,” said Gianleo Bosticco, Senior Director, Development Italy, Marriott International. “This key signing underscores the growth of our luxury portfolio across Italy and impressive demand for the W brand.”

Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to make its debut in Italy with the opening of W Rome this autumn.

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