Sabre Expands NDC to GetThere; Grows Access to Singapore Airlines' NDC Offers

After last year’s certification as an aggregator, Sabre is now also certified as NDC Level 4 capable by IATA.

The certification confirms Sabre’s technical ability to support a set of criteria related to full offer and order management capabilities.

The company has also recently expanded its NDC-enabled solutions so that:

- NDC content can now be booked through GetThere, Sabre’s corporate online booking tool; and

- NDC offers from Singapore Airlines are now more widely available through Sabre’s GDS to qualified agency customers.

Sabre is currently piloting NDC capabilities within GetThere so that business travelers can select policy-compliant NDC offers in addition to traditional content.

The support of NDC offers encourages adherence to corporate travel policies by delivering rich, personalized content and providing added flexibility to travelers.

Travel Management Companies using GetThere will have the ability to fulfill, ticket and service NDC bookings through Sabre Red 360.

“We want to provide an end-to-end NDC solution that is convenient, easy to use and helps ensure seamless connectivity across our portfolio of customer touchpoints, including GetThere and Sabre Red 360, our point-of-sale tool for travel agents,” said Saunvit Pandya, senior director, product management, Sabre Travel Solutions in charge of customer touchpoints. “We are convinced that integration of NDC offers will build upon the significant value we already provide to all stakeholders in business travel. Our business travel technology product suite enables TMCs to focus on what’s most important – understanding their customers’ needs, customizing their offers and ultimately creating lasting relationships.”

Singapore Airlines Expands NDC Content with Sabre

In the second quarter of 2020, Sabre launched NDC offers from Singapore Airlines, a member of IATA’s NDC Leaderboard and a Sabre Beyond NDC partner, to qualified travel agencies based in Singapore through the carrier’s KrisConnect program.

Since then, access continues to expand and now includes more than 25 locations, with Bangladesh, South Africa, Sri Lanka and United Arab Emirates, added just this week.

In addition to broader access to NDC content, eligible agencies using the Sabre Offer and Order APIs, or Sabre Red 360, can now not only shop and book NDC offers, but also void, refund and exchange NDC orders.

“Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want – especially during these uncertain, fast-changing times,” said Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines. “It is hardly a secret that many carriers are looking to strengthen their direct sales, but we are also committed to empowering smarter retailing through indirect distribution channels. Many of our passengers rely on the personal service and the expert advice delivered by travel agents and we want to ensure that they have access to the right content. Going forward, this will be highly relevant for facilitating the recovery of both the leisure and the business travel segments.”

Through its collaborative “Beyond NDC” initiative, Sabre is focused on modernizing distribution technology to support more consistent access to personalized offers and rich content across channels. Additionally, the company is working to help ensure that its solutions support end-to-end agency workflows at scale.

“NDC is an important enabler of Sabre’s vision for personalized travel. Over the past year, the travel landscape has changed dramatically, but our focus has not,” said Kathy Morgan, Vice President, Offer Sourcing, Sabre Travel Solutions. “Our continued progress going beyond NDC, combined with our recent announcements about Sabre Travel AI and the Sabre Smart Retail Engine, demonstrate how we are creating a set of solutions to power personalized travel experiences at scale.”

NDC - Exclusive Interview with Kathy Morgan of Sabre Travel Solutions

PODCAST

Editor's note: As the above video interview was conducted over the internet, I would like to apologise that the audio and visual quality are not up to the same HD/UHD quality that they normally would be. Hopefully it won't be too long until we are once again conducting exclusive video interviews in person, but for now we have to make do with what we have. Thank you.

See also: What is the IATA Travel Pass and what does it mean to travellers and the global travel industry? Interview with Vinoop Goel, IATA's Regional Director Airports and External Relations - Asia Pacific as well as Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA.

See latest Travel Industry News, Video Interviews, Podcasts and other news regarding: COVID19, Sabre, NDC.