Sabre Launches New Airline Storefront

Sabre has launched a new solution that makes it easier to comparison-shop increasingly complex airline offers in the indirect channel.

The airline storefront capabilities are available via Sabre’s shopping APIs, which travel retailers can leverage to build a bespoke storefront and enhance their customers’ experience.

Sabre expects to launch the new capability for travel agencies via Sabre Red 360 in the coming weeks.

Powered by Sabre’s shopping APIs, the airline storefront provides digital “shelves” that organize the breadth and depth of an airline’s offering in a side-by-side display.

For airlines, the new system supports differentiation and more merchandising opportunities in the indirect channel, with flight search results displaying several product offerings for an individual flight.

For travel buyers, the platform allows comparison shopping across several flight options and helps travelers choose the offer that is right for them.

“Airlines have invested in differentiating their brand in a number of ways. While this creates greater choice for travelers, it also presents a challenge – it’s easy to understand the cost, but harder to understand what the experience will be,” said Wade Jones, Chief Product Officer for Sabre Travel Solutions. “Sabre’s new airline storefront not only empowers airlines to effectively market their unique product in the indirect channel, it also helps travel buyers communicate the total offer value.”

Through an API pilot program to test the new airline storefront capabilities, Sabre has partnered with multiple agencies including Fareportal and Espressamente Viaggi. Initial results demonstrate the ability of the new airline storefront to deliver a broader set of upsell opportunities with more transparency into each fare.

“Our customers demand choice paired with convenience and simplicity – this is not always the case with today’s airline shopping experience. Consumers want to compare products and offers quickly and efficiently, just as they do in a shop,” said Werner Kunz-Cho, CEO of Fareportal. “That’s exactly what Sabre’s new airline storefront delivers: it allows us to group products for easy comparison, just as a supermarket arranges similar products on the same shelf. Ultimately, this modern retailing enables us to deliver an enhanced traveler experience that centers around offer value.”

The airline storefront delivers initial shopping results that include airlines’ complete product lines. It eliminates confusion caused by different fare naming conventions and organizes a broad set of inventory across multiple airlines to enable improved comparison shopping.

“In today’s world, travel agents are under increasing pressure to ensure that travelers receive the offer that is right for them based on their specific needs and preferences,” said Mimmo Cristofaro, CEO at TravelMatic. “As a result, we require a solution that allows for quick and easy comparison across offers to help drive more informed decisions. Sabre’s new airline storefront makes all relevant content available in the initial shop, and as such we are able to increase agent efficiency and encourage upsell.”

See also: NDC - Exclusive Interview with Kathy Morgan of Sabre Travel Solutions.

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