Accor Wins Naming Rights for Stadium Australia in Sydney

(26 Nov 2021)  Accor has won the naming rights for Stadium Australia, the iconic venue in Sydney Olympic Park and the centrepiece of the Sydney 2000 Olympic and Paralympic Games.

With a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted the world’s best in entertainment., including global acts such as Adele, AC/DC, Ed Sheeran and Taylor Swift, and sporting events like State of Origin, National Rugby League Grand Finals, FIFA World Cup Qualifiers, the Bledisloe Cup and British & Irish Lions rugby test matches.

Accor Stadium will host the Australian national women’s football team the Matildas against USA in front of an anticipated record crowd on Saturday, 27 November.

Accor has won the naming rights for Stadium Australia, the iconic venue in Sydney Olympic Park

“NSW is open for business and we are thrilled our local fans, along with interstate and international visitors, will be able to experience fantastic sporting and entertainment venues like Accor Stadium,” said Minister for Sport, Natalie Ward. “Accor Stadium will have an important role to play in NSW in 2022 and beyond and I can’t wait to see the seats filled again by those enjoying the experience of a large-scale live event.”

Accor Stadium will soon feature one of the world’s largest LED video screens at 1200sqm. The screen is just one of many new enhancements that will improve the spectator and fan experience, and will be a unique signature of Accor Stadium.

Simon McGrath, CEO of Accor Pacific, said, “Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision. ... We will offer ALL - Accor Live Limitless members exclusive money-can’t-buy-experiences across Accor Stadium’s events program. Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment.”

Accor opened a Novotel hotel in Sydney’s Darling Harbour 30 years ago and now has 395 hotels, resorts and apartments and 18,000 team members in the region.

The company is also a partner with the AFLW, AFL, NRL, NSWRL and Netball Australia.

Accor's deal is for 7 years.