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Malaysia Airlines has upgraded its Enrich loyalty
programme with new features and an improved online platform.
It is now easier for Enrich members to view and
manage their account, buy and gift points, extend expiring points,
and even
fast-track their Elite status through the Tier Purchase service.
Another key feature is the Lifetime Enrich Points
where members get to keep their Points earned during Platinum
membership, even if their membership status changes.
Lau Yin May, Group Chief Marketing and Customer Experience
Officer of Malaysia Airlines Berhad, said, "We are
ecstatic with the way Enrich has been transformed over the last
two years from a conventional Frequent Flyer Programme to a Travel
and Lifestyle Loyalty Programme. With this new online platform, we
take our members to experience to the next level, providing them
with a more personalised experience, convenience and seamless
access to their accounts and services on desktop and mobile."
The system upgrade follows the launch of the new Enrich
loyalty programme, with fare-based earning and new tier
qualification structure, in April 2021.
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and other
news regarding:
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