Swiss-Belhotel Upgrades SBEC Benefits Programme

Swiss-Belhotel has upgraded its Swiss-Belexecutive (SBEC) Benefits Programme globally.

Designed to be as easy to use as possible, guests do not need to collect points, nor wait until they can redeem the benefits that they have earned. Benefits are immediately accessible upon registration.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “With this programme we wanted to ensure that each visit of our guest should matter, irrespective what service they use, their loyalty must count! Whether it's a cup of coffee, a meeting room usage, a spa service or even a day-use pool booking, when a guest chooses Swiss-Belhotel International they must be rewarded. Hotels are not just about a room stay, they are a much bigger experience, hence, our guests must be able to enjoy the complete array of our hospitality services and also benefit in return.”

The SBEC Benefits programme offers flat discounts at the group's 125 hotels globally.

“We are in the people business and having a member defined by a colour or tier of a card feels impersonal. Thus, we personified the levels of our programme - Explorer (Red), Enthusiast (Silver), Influencer (Gold) and Connoisseur (Platinum), all four representing the milestones of a journey of togetherness with Swiss-Belhotel International,” Mr. Faull added.

Each membership milestone is loaded with discounts and benefits as highlighted in this table:

Guests do not need to download an app, the programme provides a digital card for guests to store on as many devices as they wish.

The moment a member visits a Swiss-Belhotel International property and makes a transaction, the hotel records the details and the visit is immediately reflected on the hotel and member’s platform within its online electronic systems.

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