Messe Berlin Aiming for Physical ITB China 2021

Messe Berlin has confirmed that it is working towards ITB China 2021 being an in-person event.

The B2B travel trade show will be held at the Shanghai World Expo Exhibition and Convention Centre from 24 – 26 November 2021.

A virtual extension is also scheduled to take place from 8 November until 31 December 2021.

David Axiotis, General Manager of ITB China, said, “In these dynamic times the combination of a physical event and a virtual platform is indispensable and offers our customers maximum planning security. ITB China 2021 will support global travel companies and suppliers with comprehensive and flexible solutions – both offline and online – to re-engage the Chinese market in a unique and hybrid format and actively boost the recovery of the industry. Adding to the face-to-face meetings and in-person experience, the virtual extension of ITB China 2021 will bring extra value by providing even more meeting and networking opportunities for both physically and virtually participating exhibitors.”

Physical exhibitors will be able to make the most of on-site prescheduled appointments with buyers as well as a complimentary virtual booth package as part of their attendance.

Exhibitors who opt for a purely virtual attendance will receive a comprehensive digital presence including options to get in touch and meet the same buyers and travel professionals from all over China online via the virtual booth.

Exhibitor registration ends on 15 September 2021.

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