Indonesia’s Lion Air Group Expands Distribution Agreement with Sabre

Indonesia’s Lion Air Group has signed an extended and enhanced distribution agreement with Sabre designed to increase ancillary revenue and improve the airline’s overall performance with new technology.

The carrier was already using Sabre’s SabreSonic Customer Sales and Service (CSS) as well as a suite of crew management, operations, and scheduling solutions to help optimize daily functions, reduce costs and plan strategically across the Lion Air group, which includes Batik Air Indonesia, Wings, Malindo Air and Thai Lion Mentari.

The group also distributes its inventory globally through Sabre’s GDS platform.

“We’re delighted to affirm and strengthen our long-standing relationship with the Lion Air Group in an agreement which is testament to the group’s confidence in Sabre to deliver the advanced solutions needed to enable its airlines to capture market recovery, to solidify its leading position in the Indonesian marketplace and power future global growth,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Now, more than ever, it is essential to have the right technology to enable a well-implemented ancillary-services strategy in order make the most of every seat, while ensuring that the changing needs and wants of every traveler can be met.”

The Jakarta-headquartered airline group is adding to its toolkit with an extra set of omni-channel solutions from Sabre.

Additional ancillary revenue optimization solutions will provide end-to-end capabilities to easily create, and market ancillary offers across all channels, including differentiated seat price, and facilitating the payment and delivery of ancillary services across the airline group.

The software will provide significant opportunities to increase revenues through the sale of ancillary services via partner carriers, as well as enabling Lion Air Group to sell supplementary ancillaries at check-in.

The group will also be able to create unique ancillary inclusions, selling and price points for each of its brands.

In addition, Sabre technology will provide Advance Shopping capabilities, for more accurate shopping results, and enable self-service features complementing the Automated Exchange and Refund capabilities, as well as the automation required to reaccommodate ancillaries to new flights after a disruption.

The airline group will also use Sabre’s Digital Workspace to enable faster processing of passenger requests on-the-go, including using its tablet version to provide personalized customer service remotely away from a traditional check-in, gate desk, or workstation.

Sabre Digital Connect, a comprehensive, micro-services enabled API Hub, will also power the group's eCommerce capabilities, whilst  a series of revenue integrity management tools detect, analyze and optimize less profitable bookings in real time in order to improve each aircraft’s load factor.

"The Lion Air Group is one of the largest entities in the global aviation market with evident rapid expansion, especially over the past two decades," said Datuk Chandran Rama Muthy, Group Strategy Director, Lion Air Group. “Our Airline Group encompasses LCC, FSC and Hybrid models, so it is imperative that we have the right technology partner, capable of providing robust solutions across all airline segments. The Lion Air Group’s 21-year relationship with Sabre and this renewed agreement with Sabre means we can continue to optimise our day-to-day operations and distribute content globally through Sabre’s GDS, while simultaneously being able to focus on modernising our ancillary revenue capabilities as we look forward to playing a key role in the recovery of travel in our markets.”

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