Minor Forms JV with China’s Funyard Hotels & Resorts

Minor Hotels and China’s Funyard Hotels & Resorts have established a joint venture that will oversee business development, hotel operations, as well as the sales and marketing functions of seven Minor Hotels brands in China.

The two groups signed a Memorandum of Understanding on the project in January 2021 and it officially comes into force today, 29 June 2021.

Among the brands that Minor Hotels is planning to bring to China as part of the JV are: Avani, nhow, NH Collection and Oaks.

Oaks, a serviced apartment and resort accommodation chain predominantly operating in Australia and New Zealand, will debut in China with the opening of a property in Hangzhou.

Mr. Ji Hongjun, President of Funyard Hotels & Resorts Group, said, “We were quick to notice a growing demand for high-quality hospitality and tourism projects, with Chinese consumers increasingly expecting a more personalised experience. To successfully meet the demands of China’s modern-day traveller, the hotel sector must diversify its market segmentation by offering a wider choice of brands. As Minor’s brands originate in parts of the world as diverse as Asia, Europe and Australia, they each offer unique positioning, brand concept and core values, which makes the group the perfect partner to deliver on our joint vision.”

Bangkok-based Minor Hotels is one of the top 20 largest hotels companies with more than 540 properties globally.

The company already has a Chinese presence with Anantara in Xishuangbanna and Guiyang, as well as a Tivoli in the final stages of pre-opening in Chengdu.

Dillip Rajakarier, CEO of Minor Hotels, said, “Growing our presence in China has always been one of the top priorities for Minor Hotels. The strategic partnership with Funyard Hotels & Resorts is the perfect opportunity for us to bring quality hotel experiences and exclusive lifestyle products to Chinese consumers just in time for the post-epidemic travel boom. We  look forward to creating outstanding travel experiences across China together.”

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