(30 Nov 2021)
Alannia Resorts has upgraded its property
management system to respond to changing market demands and
optimise digital operations as it prepares to expand.
With four holiday resorts distributed between the
Spanish provinces of Alicante and Tarragona, Alannia Resorts
needed a property management platform to manage to manage pricing
and distribution of its 2,000+ beds at resort-level, with
group-wide access to review overall performance.
The switch from a dedicated campground management
system to using a fully integrated, customised property management
system (PMS) was taken to allow staff to manage the company's
array of products and distribution channels in a more reliable and
less time-consuming way.
Alannia has four holiday resorts distributed between the Spanish provinces of Alicante and Tarragona
“We needed a global PMS partner that was versatile
and would enable us to manage our properties like a hotel,” said
Diego Gil, Chief Information Officer, Alannia Resorts. “The
available software management programs for campsites do not offer
much of the needed functionality. However, our glamping business
model differentiates us from campsites as our needs are more
comparable to a holiday resort. SIHOT.PMS fulfilled our core
criteria, while being customised to our business model.”
SIHOT.PMS has enabled Alannia Resorts to gain
full visibility and control at group-level while enabling single
property management through a shared corporate database.
The company can now configure more structured offers and
promotions linked to the BAR, where previously availability and
prices had to be uploaded to the system manually.
“Alannia Resorts needed a flexible system to
address all its market segments, while being able to meet the
legal compliance in each country it operates,” said Carsten Wernet,
Chief Executive, SIHOT. “The team can connect its existing
applications and third party software to the PMS and customise the
setup for each property - providing local management and group
control. As a result Alannia Resorts experiences less friction in
data management and can automate a majority of the sales and
booking process.”
Alannia Resorts also uses a number of
self-developed software programs that needed to integrate with the
new PMS, such as sharing data from its own AI-driven RMS (revenue
management system).
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