IDeaS Launches Optix for G3 RMS

IDeaS, a hotel revenue management software and services company, has launched Optix, a cloud-based advanced reporting and analysis module for IDeaS G3 Revenue Management System (RMS).

Optix enables hotels to quickly understand their revenue performance and where improvements can be made. It works across an entire estate, cluster or within a single property.

“At IDeaS we have had the privilege to work with some of the largest and most complex global hotel chains, and we’ve come to understand the challenge of aggregating and visualizing performance data across their portfolio,” said Sanjay Nagalia, co-founder and chief operating officer, IDeaS. “From a single property to an entire estate, IDeaS Optix for G3 RMS enables hotel leaders and revenue managers to quickly identify trouble spots, recognize micro and macro booking trends, measure key performance indicators and easily slice and dice their data.”

In today’s dynamic environment it is a daily struggle for corporate and cluster revenue managers to compile, organise and transform historical and forward-facing raw data into insights to make tactical and strategic decisions for their portfolio.

The process can sometimes take days, or weeks, all while poor performance goes unnoticed and untreated. With Optix, IDeaS is helping to change that. It identifies problem properties or segments to understand where to invest time and dig deeper. Analytical tools enable hoteliers to explore, investigate and focus on revenue-impacting, actionable insights hidden in the rich supply of data within G3 RMS. Optix also helps replace time-consuming data exports and spreadsheet mergers with automated data collection and intelligence.

“We have always known we have a huge amount of valuable information sitting hidden in our systems,” said Veli-Petteri Korpi, business manager, SOK Travel Industry Chain Management for Sokos Hotels. “Now with IDeaS Optix we can easily uncover and quickly visualize key data insights. It provides a completely new perspective on our business.”

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