Delta Signs New Global Distribution Agreement with Sabre

Delta Air Lines has signed a new global distribution agreement with Sabre.

The agreement is expected to transform the way travel partners do business, and ensures Sabre-connected travel buyers will continue to have access to Delta’s content globally while enabling Delta to continue to extend its reach with Sabre’s valuable network of global travel buyers.

“Our vision is to shift the mindset of the entire ecosystem toward modern retailing, selling customers what they want, where they want it and how they want it across all channels,” said Jeff Lobl, managing director of global distribution for Delta Air Lines. “We are grateful to Sabre for their innovative and pioneering spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution.”

The New Airline Storefront, developed by Sabre in collaboration with Delta, CWT and other partners, is now fully available in Sabre Red 360 and provides digital “shelves” that better organize an airline’s offerings in a side-by-side display to enhance the traveler’s shopping experience, driving value for both sellers and buyers across the travel ecosystem.

“Sabre is on a journey to create a new marketplace for personalized travel. Technology innovation combined with collaborative partnerships are key to realizing our vision,” said Wade Jones, chief product officer of Sabre Travel Solutions. “This new agreement is one example of that partnership philosophy, and our innovation to transform our storefront experience reinforces this by ensuring Delta and Sabre’s mutual customers can shop with confidence and see the value of the offerings available to them.”

See also: NDC - Exclusive Interview with Kathy Morgan of Sabre Travel Solutions.

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