Sabre Launches Air Price IQ and Ancillary IQ

(08 Nov 2021)  Sabre has released the first two products in its Retail Intelligence suite: Sabre Air Price IQ and Sabre Ancillary IQ.

Powered by Sabre Travel AI, an innovative capability that integrates Sabre technology with Google Cloud’s state-of-the-art AI technology and advanced machine-learning services, Retail Intelligence is designed to enable airlines to dynamically provide offers to travelers based on preferences, marketplace insights and purchase probability.

Inside an Air Baltic Airbus A220-300. Picture by Steven Howard of TravelNewsAsia.com

“We are facing a rapidly changing world and the travel ecosystem looks very different than it did just 18 months ago,” said Wade Jones, chief product officer, Sabre Travel Solutions. “Traveler expectations for relevant and personalized offers are growing, and airlines are more focused than ever on becoming sophisticated retailers. Relying on traditional strategies based on historical data patterns isn’t enough – airlines need intelligent solutions driven by artificial intelligence and machine learning. This is what we are offering with Sabre’s Retail Intelligence suite of products.”

Sabre Air Price IQ increases airlines’ pricing agility and precision by allowing airlines to adapt quickly to changing marketplace conditions. Considering traveler segment and trip intent from the shopping request, the product supports an airline’s efforts to maximize revenue opportunities while providing a seamless experience to travelers.

Sabre Ancillary IQ uses machine learning to present ancillary offers based on multiple factors, including real-time shopping data and purchase probability to increase incremental revenue opportunities and traveler satisfaction. As a result, airlines can deliver increased value and more choice to their travelers.

Sabre says that the products are expected to deliver airlines with an uplift in incremental revenue of up to three percent when combined with upcoming products being added to the Retail Intelligence suite in 2022.

“As travel retailing becomes more complex to meet increasingly sophisticated consumer expectations, the rules-based technology in use across the industry today will no longer deliver satisfactory results,” said Sundar Narasimhan, president, Sabre Labs and Product Strategy. “To truly modernize travel retailing, the industry requires intelligent systems that allow for continuous learning and scaling at speed. At Sabre, we are focused on equipping our customers with those AI-based solutions that will modernize the way we shop, book and experience travel, delivering incremental value for our customers and the travelers they serve.”