Thomas Cook Opens Outlet in Varanasi, India

Thomas Cook (India) has expanded its footprint in Uttar Pradesh, with the opening of a new Gold Circle Partner franchise outlet in Varanasi.

This expansion augments Thomas Cook India’s distribution and reach in Uttar Pradesh to seven consumer access centres: one owned branch and six Gold Circle Partner (franchise) outlets - across Lucknow, Kanpur, Meerut, Ghaziabad, Prayagraj and Varanasi.

Thomas Cook India’s Holiday Readiness Report reveals that 67% of respondents are keen to travel in the next 6 months and 84% prefer reputed brands.

The new outlet in Varanasi offers end-to-end travel solutions, including: international & domestic holidays (group tours, personalised holidays, cruises, etc.), travel Insurance and visa services.

To build consumer confidence in travel, the outlet will also offer Thomas Cook India’s Assured Safe Travel Program in partnership with Apollo Clinics and seamless COVID-negative certification services with doorstep delivery.

Of additional advantage, especially during the COVID era, are Thomas Cook India’s Doctor on Call 24x7 and Safe Holiday Helpline services.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “With the opening of our Gold Circle Partner outlet at RathYatra Chauraha, we are delighted to offer our customers in Varanasi our attractive range of holidays - right at their doorstep. Varanasi offers us strong growth potential and we have carefully selected the location of a key commercial centre to access a diversity of consumer segments.”

Customers from Uttar Pradesh are displaying strong interest in domestic favourites like Andamans, North East, Kerala, Gujarat, Rajasthan, Uttarakhand, Goa, Himachal Pradesh and Kashmir, as well as international destinations of Maldives, Dubai, Russia, Seychelles, Nepal, Egypt and Turkey.

The demand is across segments such as families/extended families, business professionals, ad hoc groups of friends, etc.

One interesting trend is the growing preference for multiple short breaks among customers from Varanasi with a preference for cooler climates and hilly destinations such as Mussoorie, Shimla, Nainital, etc.

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