CWT Begins Global Roll-Out of RoomIt's Intelligent Display

CWT has commenced the global roll-out of Intelligent Display, a powerful new addition to the hotel platform of RoomIt, CWT's global hotel distribution division.

Bringing a consumer grade recommendation engine to Online Booking Tools (OBTs), Intelligent Display uses machine learning to promote contextually relevant and policy compliant hotels and rates to travelers.

Using a centralized data source of client hotel programs and policies, Intelligent Display helps maintain consistency of content between channels, ensuring that travelers and travel counselors have the same information and access to relevant content.

In addition, Intelligent Display provides clients access to in-depth data evaluation and reporting facilities - including industry-leading missed and realized savings analysis - to help unlock savings and improve traveler satisfaction.

“Throughout the pandemic, we’ve concentrated on creating solutions to solve the travel manager’s biggest challenges. Out-of-channel bookings,” said Derek Sharp, Chief Operating Officer of RoomIt. “Poor user experience, complexity and lack of choice can all drive hotel program leakage. So the RoomIt team focused on developing capabilities that balance all parties’ needs – travelers, travel managers and travel counselors – to help reduce booking abandonment and maximize the safety, policy-compliance and cost effectiveness of our clients’ hotel programs.”

“Intelligent Display delivers best-in-class capabilities in a simple, user-friendly and accurate way. The improved experience will also help keep travelers booking in channel, helping travel managers maintain duty of care as travel resumes post-COVID,” Sharp added.

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