Pan Pacific Revamps Discovery Loyalty Programme

(09 Dec 2021)  Pan Pacific Hotels Group has revamped its Discovery loyalty programme.

Pan Pacific Discovery now features additional discounts on room rates, dining experiences and more; faster tier progression; a digital rewards currency, Discovery Dollars (D$); and the option to spend D$ on hotel amenities and experiences, including all Pan Pacific Hotels Group-owned dining outlets across its global portfolio.

Ms Cinn Tan, Chief Sales & Marketing Officer, Pan Pacific Hotels Group, said, “The new Pan Pacific Discovery is built around the evolving expectations of our customers, who told us that they would like a rewards-based loyalty programme. With the new Pan Pacific Discovery, our members can now earn and spend Discovery Dollars on rooms, dining, spa, fitness and Live Local offerings in our hotels. With enhanced benefits and faster tier progression, we look forward to rewarding our loyal members in our growing global portfolio across the world.”

Pan Pacific Discovery now has four tiers of membership: Silver, Gold, Platinum and Titanium

Despite the ongoing COVID19 pandemic, Pan Pacific Discovery’s membership base has seen healthy growth across 2019 to 2021.

Specifically, Pan Pacific Discovery’s Singapore membership base rose by almost 60% during this period, with room reservations made by Singapore members up by 161% in 2020-2021, fuelled largely by domestic staycations at the group’s Singapore portfolio of eight hotels and serviced suites.

A recent study revealed that travellers want to be rewarded instantly and fairly, not just for room nights but also for spending during their hospitality experience.

To address this, Pan Pacific Discovery now features a rewards currency. At check-out, Discovery Dollars (D$) earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments and more. The percentage earned on eligible spend increases with membership tier status, starting at 4% and rising to 7%.

Pan Pacific Discovery also now offers an expanded four tiers of membership: Silver, Gold, Platinum, and Titanium.

New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay. Tier progression can be achieved more easily and faster through three ways: number of stays, spend across eligible purchases and number of Global Hotel Alliance hotel brands stayed in.

Additionally, Titanium members can now benefit from status sharing, with the option to gift their tier to a friend or family member each year. All members are eligible for additional room rate savings of 10% or more.