Phuket Home to Banyan Tree's New Hotel Brand, Homm

(11 Jan 2022)  Banyan Tree has expanded its portfolio of brands with Homm, one of five new brands within the group’s growing ecosystem.

The Homm Bliss Southbeach Patong, a 71-room beachfront property in Phuket, Thailand is the brand’s first location.

The hotel previously operated as the Bliss South Beach Patong.

Homm Bliss Southbeach Patong

“With the introduction of our Homm brand, we strive to provide guests with true “sense of home” comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” said Chatchaya Jearranai (May), Hotel Manager of Homm Bliss Southbeach Patong. “Homm Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travelers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future Homm locations to come.”

Homm Bliss Southbeach Patong is located on the southern end of Patong Beach.

The newly refurbished guestrooms boast contemporary beach-inspired accommodations bathed in natural light, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools.

The two outdoor pools, choice of F&B outlets, beachfront access and close proximity to a variety of local restaurants, bars and shops, make the property an ideal for those looking to enjoy a beach holiday without having to take a taxi to enjoy meals or drinks out.

As part of the group’s Stay For Good programme, each Homm property will help to support an endangered species, which will be centrally displayed in the lobby areas via origami art.

At Homm Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas.

Waste-reduction initiatives and educational programs for locals will also be established, helping to promote the holistic wellbeing of each Homm community.