Rosewood Opens First Hotel in South America

(11 Jan 2022)  Rosewood has expanded its portfolio of luxury hotels to the Brazilian city of São Paulo, with the official opening of the group's first hotel in South America.

Centrally located in the heart of the city near the Avenida Paulista, the Rosewood São Paulo is set within the historical enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been carefully transformed into private residences, high-end stores and entertainment venues.

Anchoring the 30,000 sqm mixed-used lifestyle hub, Rosewood São Paulo occupies the historic former hospital, Matarazzo Maternity, as well as a striking new vertical garden tower.

Grand Premier Room at Rosewood Sao Paulo in Brazil

The transformation of the heritage buildings is rooted in sustainability and makes Cidade Matarazzo Brazil’s largest upcycling project, with a focus on celebrating and protecting the country’s cultural heritage and natural environment.

The new hotel is home to a collection of 450 site-specific artworks, all created in partnership with local artists whose work draws from the multiplicity of the Brazilian experience.

Featuring 160 guestrooms and suites along with 100 Private Rosewood Suites available for purchase, the hotel’s luxurious accommodations are spread across the restored Matarazzo Maternity and the vertical garden tower.

Rosewood São Paulo’s grounds also encompass the Chapel of Santa Luzia, another historic building that has been carefully restored to retain its ornate architecture from 1922. Throughout the renovation, the chapel’s original foundation revealed pieces of a rich and intricately adorned building that has been carefully refurbished and incorporated into the revived structure. The rebirth of Chapel of Santa Luzia comes timed to its 100-year anniversary as it reopens to a new era where it will continue to be used for weddings and other celebrations of life.

“It has been a true honor to help bring such a unique hotel project to life in one of the world’s most dynamic cities,” said Managing Director, Edouard Grosmangin. “The team behind Rosewood São Paulo has spent a decade on this project to ensure it honors and celebrates the heritage of the city while breathing new life into the destination. In doing so we’ve created a hotel that is a true love letter to the city, the nation, and its people. We look forward to welcoming the world to experience São Paulo’s dynamic offerings firsthand and provide the place from which a cultural journey can begin and end.”

Facilities at the Rosewood São Paulo include a rooftop pool and bar, six F&B outlets, two pools, Asaya - an “integrative wellbeing concept”, a cinema, music studio and choice of meetings and events spaces.

The property has committed to use 100% renewable energy within a year, including on-site solar panels and renewable-sourced energy. The hotel is also free of single-use plastics, and utilizes an in-house water filtration system to produce glass bottled water for guest consumption.