Wyndham Using Amadeus' Demand360 for Market Performance Data

(11 Feb 2022)  Wyndham has started using Amadeus’ Demand360 for a better understanding of the latest travel insights the comprehensive market performance data solution provides.

Increasingly, hoteliers are turning to data to build more informed business strategies that take into account shifting traveler demographics, booking behaviors and preferred channels for their properties.

Demand360 provides hoteliers with valuable market occupancy insights, including two years of historical and one year of forward-looking on-the-books data from over 30,000 data providers, enabling them to compare performance against their competitive set, identify new trends, and make the most informed revenue strategy decisions possible.

Wyndham using Demand360 for market insights

“Making the most effective business decisions requires that our teams have access to comprehensive market performance data. With extensive historical and forward-looking booking information, the depth of insight available in Demand360 enables us to optimize pricing and distribution strategies, helping maximize revenue for our franchisees,” said Vikram Pradhan, GVP Global Revenue Management, Wyndham Hotels & Resorts.

Wyndham Hotels & Resorts is one of the world’s largest hotel franchising companies with 22 brands across nearly 9,000 hotels in 95 countries.

The partnership between Wyndham and Amadeus means that franchisees will also receive preferred pricing on the property level edition of Demand360.

“We’re pleased to welcome Wyndham Hotels & Resorts to our Demand360 program. This new partnership confirms the value of the solution in our current climate and deepens the insights that the program delivers to all our hotel partners,” said Joe Ahmed-Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “Staying close to our customers has always been a priority, which has only heightened through the challenges of the past two years. Based on customer feedback, we’ve increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.”