CWT to Use ZYTLYN's AI-Driven Prediction Platform to Forecast Travel Demand

(01 Feb 2022)  CWT has embarked on a pilot initiative with ZYTLYN, an AI predictive analytics company, to forecast forthcoming travel demand to and from specific destinations as well as at a global level.

Overlaying CWT historical booking patterns onto ZYTLYN’s unique AI-driven Prediction Platform, the pilot is expected to provide micro and macro level demand forecasting insights, allowing CWT to make astute decisions about future supply requirements, capacity planning and resource management.

Aircraft flying overhead. Picture by Steven Howard of TravelNewsAsia.com

“Being able to accurately predict travel demand in near real-time, whilst complex, fluid contextual factors such as COVID are at play, enables CWT to be even more intuitive in its customer offer, ensuring a highly-customized product, service and experience mix relevant to the individual traveler’s current and near future needs,” said Patrice Simon, CWT CTO Data and Analytics.

CWT and ZYTLYN’s pilot agreement will begin this month and will initially run for three months.

Houman Goudarzi, ZYTLYN’s Co-Founder & CEO, said, “We are excited to support CWT, one of the world’s biggest travel platforms and brands. While business travel is recovering fast, it is an ideal time to leverage new proven technologies that provide data driven predictability to uplift revenues, lower costs and build more resilience.”