Trip Affiliates Network Partners Google Hotels

(12 Apr 2022, 11:48 +07)  Trip Affiliates Network has added Google Hotels to its B2B ecosystem.

Google Hotels is an initiative that allows travellers to book directly, bypassing Online Travel Agencies (OTAs), and helping hotels to capture more direct bookings through their website.

Pool at the Hyatt Regency Bangkok

Tham Shiming, Director of Solutions Architecture at Trip Affiliates Network, said, “Our partnership with Google Hotels was fueled by the demand for digital marketing solutions from the region’s clientele base. Google Hotels has partnered with a select network of qualified integration partners globally to integrate directly with Google Hotels and provide direct hotel connectivity to Google Hotels. We are delighted to be one of the chosen partners qualified by Google Hotels to help hotels list and sell their inventory on Google.com and Google Maps.”

All hotel partners using Trip Affiliates Network’s hotel B2B booking engine will be listed with Google’s booking links, making them visible on search results when a user generates a hotel based query.

Headquartered in Singapore, with offices in Indonesia, Vietnam and Thailand, Trip Affiliates Network provides FIT/group inbound and outbound turnkey solutions and add-on direct supplier connectivity services for travel agents, wholesalers and hotels.