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(12 September 2022, 11:34 +07)
Accor has partnered with the SHe Travel Club, an
independent hotel label designed by women for women.
SHe Travel Club leverages technology and women’s
individual feedback to create a hotel label specifically designed
around meeting their expectations and requirements.
Key Accor brands including Sofitel, MGallery,
Novotel and Mercure will be part of a 50-hotel pilot in Europe and
in the Middle East to encourage the deployment and growth of the
She Label.
Accor has partnered with the SHe Travel Club
Maud Bailly, CEO Southern Europe and Co-Chair of
Accor's gender equality, diversity and inclusion network RiiSE,
said, “Taking care of people is in Accor’s DNA and this
collaboration represents another step in ensuring our ecosystem is
a safe, and inclusive environment for everyone to enjoy. Welcoming
others, adapting and valuing their differences is one of the
founding principles of our management ethic.”
Women represent 64% of global travelers, but
according to SHe’s global survey of 5,000 women in five regions,
85% consider their needs are not fully met by the industry.
The labelling process assesses
hotels against four categories: Safety, Comfort, Service and
Dining & Entertainment, and provides three levels
(Silver, Gold and Platinum) catering for all hotel segments.
More
than two hundred hotels around the world have already been
certified by the SHe Label.
Valérie Hoffenberg, She Travel Club founder,
said, “I’m pleased to initiate this partnership with Accor.
Our SHe Label aims to promote hotels that adapt their offers to
the specific expectations of women who travel. Our SHe Label
contributes to the positive change of women empowerment all over
the world.”
Latest
exclusive video interviews: Future of Air Travel -
Interview with Sumesh Patel, President of SITA Asia Pacific; Miss
International Queen 2024 (MIQ 2024) - Interview with Alisa
Phanthusak, MD, Tiffany's Show Pattaya, Thailand; 16
HD Video Interviews from Routes Europe 2024 in Aarhus, Denmark;
9 HD Video Interviews from Routes Asia 2024 in Langkawi, Malaysia;
Standard to Open Residences in Hua Hin and Phuket, Thailand; Video
Interview with Amar Lalvani, Executive Chairman;
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from ASEAN Tourism Forum
2024
in Vientiane, Laos;
8 NTO Press Conferences from ASEAN Tourism Forum 2024 in
Vientiane, Laos;
13 HD Video Interviews from World Travel
Market 2023 in London, England;
5 HD Video Interviews from APG World Connect 2023 in Monaco, France;
and
15 HD Video Interviews from Routes World 2023 in Istanbul, Türkiye.
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