Narai Hospitality to Launch Luxury Hotel Brand in Thailand

(01 Mar 2022)  Narai Hospitality Group is expanding its business into the luxury hotel market with the launch of Marasca Hotels & Resorts.

The first hotel under the new brand, the Marasca Khao Yai, is scheduled to open in late-2022, followed by the Marasca Koh Samui in 2023.

“Marasca is named after a type of cherry, which shaped the essence of our brand,” said Ms. Nithida Nithivasin, Director of Narai Hospitality Group. “We want to create ‘cherry-on-top’ moments for our guests through stylish designs and high-quality amenities, whilst offering welcoming experiences to make them feel truly at home—a space where you can spend time to reset while traveling and rediscovering yourself.”

Rendering of a Villa at the Marasca Khao Yai

The brand’s debut property, Marasca Khao Yai, is located in the scenic mountain range of Khao Yai, an UNESCO World Heritage Site about 2 hours by car from Bangkok.

The 18-key Marasca Khao Yai, styled as a luxury countryside retreat, will offer guests a variety of accommodation types, ranging from villas to luxurious glamping tents and glamper vans, all with stunning mountain views, private outdoor tubs and a personal fire pit.

Facilities at the resort will include in-villa private dining, the Tree Top: tea house & farmer’s café, The Stardeck for stargazing with a drink, The Meadow - a lush flower garden, a communal fire pit and a kid's club.

The company has said that it expects its first two resorts in Khao Yai and Samui to be followed by more properties in other parts of Thailand.

With more than 50 years of experience in the industry, Narai Hospitality operates the Narai Hotel in Bangkok as well as the hip lifestyle Lub d brand with 5 properties across South East Asia. The group also has hotel investments in Australia and management platforms in Europe.