Accor Signs Multi-Property Agreement with Thailand's Asset World Corp

Tue, 13 December 2022

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Accor Signs Multi-Property Agreement with Thailand's Asset World Corp

(13/12/22) Accor has signed its first multi-property framework agreement with Asset World Corporation (AWC), one of Thailand’s most creative and active integrated lifestyle real estate groups.

Under the partnership, Accor and AWC will develop more than 1,000 room keys across multiple Accor-branded hotels in key tourism destinations throughout the Kingdom.

From left: Matthew John Knights, Chief Hospitality Group Officer, AWC; Wallapa Traisorat, CEO / President, AWC; Garth Simmons, CEO, Accor Southeast Asia, Japan & South Korea; and Andrew Langdon, SVP Development, Accor Southeast Asia, Japan & South Korea

Khun Wallapa Traisorat, CEO and President - Asset World Corp, said, “We are delighted to announce this first strategic partnership with Accor, a world-leading hospitality group, to expand our portfolio in strategic locations across Thailand. The collaboration to develop a number of a world-class hotels will mark the beginning of more exciting projects in the future to support the growth of the Thai tourism industry while pursuing AWC’s mission of Building a Better Future.”

Accor currently operates 373 hotels in Southeast Asia, Japan and South Korea, with 83 hotels operating in Thailand under 11 brands. The Group has a pipeline of 20 hotels currently under development in Thailand.

“Accor has always been a pioneer in expanding into new frontiers, working with owner partners that understand our vision for the future of hospitality,” said Garth Simmons, CEO - Accor Southeast Asia, Japan & South Korea. “We’re delighted to be entering into this partnership with Asset World Corporation, and I believe that Accor’s expertise and strength within the hospitality sector will complement AWC’s leadership position within the lifestyle real estate business in Thailand. We look forward to bringing some of the world’s most renowned hotel brands to Thailand with this milestone partnership.”

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