(01 Apr 2022, 12:17 +07)
Marriott has unveiled plans to expand its
portfolio in Vietnam, expecting to add nearly 9,000 rooms within
the company’s portfolio and see the debut of key brands including
Ritz-Carlton Residences, Marriott Hotels, Westin and Courtyard by
Marriott.
“Vietnam experienced impressive pre-pandemic
economic growth driven in part by coordinated development policies
and the strong investment in infrastructure,” said Rajeev Menon,
President, Asia Pacific (excluding Greater China), Marriott
International. “Our growth in Vietnam reflects the trust our local
owners and franchisees continue to have in Marriott International,
and we look forward to presenting them with opportunities to
leverage our comprehensive portfolio of 30 brands, as well as our
strong distribution network.”
As the most global brand within Marriott’s premium portfolio, Sheraton
Hotels & Resorts, expects to make its debut in several new
destinations across Vietnam, including on the Emerald Island of
Phu Quoc, the world-famous UNESCO World Heritage Site of Ha Long
Bay, the “City of Eternal Springs” Dalat and the shores of Binh
Chau.
Living Room of a Grand Suite at the JW Marriott Hanoi
A Renaissance Hotel is planned to open in the
seafront city of Danang, while Le Méridien Hotels & Resorts plans
to debut in Danang and Cam Ranh.
The Marriott Hotels
brand is expected to debut in Hanoi and Hoi An, while the Westin
is expected to open in
Hanoi and Cam Ranh.
Marriott Executive Apartments, the longer-stay brand, is also slated to start welcoming guests in
Danang.
Marriott's select service portfolio is driving
strong momentum for growth in Vietnam, providing a range of
offerings for both domestic and international travelers. Fairfield
by Marriott is slated to be introduced in locations such as Vinh
Yen, Ha Long and Hanoi, while several Courtyard by Marriott hotels
are expected to open across Danang, Ha Long and Nha Trang.
Asia Pacific (excluding China) is one of the world’s fastest
growing regions for branded residences, led in part by significant
growth in Vietnam where Marriott anticipates opening
several Marriott-branded residences over the next four years.
In
2021, the company announced a milestone branded residential
project that is expected to include close to 4,200 dual-branded
residential and officetel units in Ho Chi Minh (Saigon). The project
is expected to serve as the world’s largest hotel-branded
residential project and is slated to open in phases in late 2024.
The Ritz-Carlton Residences, Hanoi also
expects to make its debut in Vietnam in 2024.
“Vietnam is a vibrant destination and has over the
years experienced record levels of tourism as international
travelers flocked to the country and domestic travelers began to
discover the many wonders available in their own backyard,” said
Jakob Helgen, Area Vice President – Thailand, Vietnam, Cambodia &
Myanmar, Marriott International. “With the recent reopening of
borders, we are hopeful for Vietnam to rebound rapidly, and we are
excited to expand across even more parts of this captivating
country.”
Marriott International currently operates ten
properties in Vietnam, comprising 3,294 rooms and spanning six of
the company’s brands. These hotels and resorts are located across
six key business and leisure destinations including Hanoi, Ho Chi
Minh, Danang, Nha Trang, Phu Quoc and Binh Duong.
See also:
Exclusive Travel Industry Interview with Kurt Ekert, President of
Sabre.
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