IHG Upgrades Global Loyalty Programme

(14 Apr 2022, 11:51 +07)  IHG has launched a new global loyalty programme - IHG One Rewards.

The reimagined programme connects members to IHG Hotels & Resorts’ growing portfolio of 17 brands and is designed to help members earn more points faster and give them more ways to use the points.

Highlights of IHG One Rewards include:

- A new tier and bonus point earning structure will allow members to earn more points faster and gain rewards sooner. The new tier and bonus point earning structure started on Wednesday, 13 April 2022 and will be reflected in all member accounts on or before 17 April 2022.

- Free Breakfast for Diamond Elite members as a Welcome Amenity choice;

Logo of IHG's upgraded global loyalty programme - One Rewards

- Exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members;

- More opportunities for Elite members to receive early check-in, late check-out (if available) and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members);

- Recognizing that not all members want to use their points in the same way, IHG One Rewards marks the introduction of Milestone Rewards – a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at 20 nights stayed, members will be offered a choice from a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, $20 F&B Rewards, Confirmable Suite Upgrades and Annual Lounge Membership.

In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will power IHG One Rewards and put the loyalty experience in the palm of guests’ hands.

The app is more personalized, offers streamlined booking and allows members to stay informed, check-in faster, stay connected to the hotel and travel with more flexibility. IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store.

“This is one of the largest and most comprehensive investments that IHG Hotels & Resorts has made in recent years. It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program,” said Claire Bennett, Global Chief Customer Officer, IHG Hotels & Resorts. “Built on feedback from our guests, hotel teams and owners, IHG One Rewards has a fresh look and feel and puts guests in control of their journey. It recognizes that no two members are the same and celebrates it – allowing guests to travel, and mark milestones, their own way. Every day, we welcome more guests to our hotels, and while a love of travel is universal, the reasons and ways people travel differ. With IHG One Rewards, our members can create the rewards that are right for them.”

Existing member stays from 1 January 2022 will count towards the new-and-improved status. The new tier and bonus point earning structure started on 13 April 2022 and will be reflected in all member accounts by 17 April 2022. All member benefits – including the launch of Milestone Rewards – will become available for members in early June 2022.