Standard Chartered Extends Partnership with Liverpool Football Club

(15 July 2022, 11:24 +07)  Standard Chartered Bank has extended its partnership with Liverpool Football Club for a further four years.

The new deal takes the partnership to 17 seasons overall, and will now continue until at least the end of the 2026/27 football season.

Standard Chartered started as Liverpool FC’s main team sponsor in July 2010, when the bank became only the fifth company to ever to adorn the Reds’ first team strip.

The latest agreement also includes sponsorship of LFC Women, as they return to the Women’s Super League, and aims to increase participation in the women’s game.

Standard Chartered has extended its partnership with Liverpool Football Club for a further four years.

“We have been on an incredible journey together and Standard Chartered’s support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club,” said Billy Hogan, Chief Executive Officer, Liverpool Football Club. “Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world.”

For a decade, Standard Chartered and Liverpool FC have used their partnership to support a number of the bank’s sustainability and community investment programmes. Together, they have raised over £500,000 to tackle avoidable blindness and help young people, especially girls, learn new skills.

The bank has also worked closely with the LFC Foundation to empower young adults through its Futuremakers Initiative and has provided hundreds of match day tickets to local residents to cheer on the Reds.

“When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the club,” said Bill Winters, Group Chief Executive, Standard Chartered. “Liverpool FC has been a true partner and, as one of the world’s best-known football clubs, we are proud to be associated with them. We are delighted to be continuing our partnership for the next four years and look forward to building on our already successful relationship.”

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