(16 May 2022, 09:09 +07)
GlobalData, a leading analytics company, has
forecast that international travel is set to maintain growth in
2022 with full recovery expected by 2025.
International departures are projected to reach
68% of pre-COVID19 levels globally in 2022 and are expected to
improve to 82% in 2023 and 97% in 2024, before making a full
recovery by 2025 at 101% of 2019 levels, with a projected 1.5
billion international departures. However, the trajectory for the
recovery in international departures is not linear across regions
or countries.
Beach in Terengganu, Malaysia. Picture by Steven Howard of TravelNewsAsia.com
“International travel from North America had shown
improvement in 2021 as international departures grew by 15%
year-on-year. The US rose to become the world’s largest outbound
travel market in 2021. In 2022, outbound departures from North
America are projected to reach 69% of 2019 levels, before making a
full recovery by 2024, at 102% of 2019 levels, ahead of other
regions,” said Hannah Free, Travel and Tourism Analyst at
GlobalData. “International departures from European countries
are expected to reach 69% of 2019 figures in 2022. As travel
confidence rebuilds, the intra-European market is expected to
benefit, driven by preferences for short-haul travel. However, travel recovery must contend with
inflation, rising costs of living, and the war in Ukraine. By
2025, international departures are projected to be 98% of 2019
levels. Geographically, the war has not spread beyond Ukrainian
borders. However, Russia was the world’s fifth largest outbound
travel market in 2019, while Ukraine was the twelfth. Going
forward, limited outbound travel from these countries will hinder
Europe’s overall tourism recovery.”
Asia-Pacific is expected to lag in terms of
recovery. Outbound departures from the region will only reach 67%
of 2019 levels in 2022, owing to the relatively slower removal of
travel restrictions, and the propensity for renewed domestic
restrictions during COVID19 outbreaks. Once the region’s and the
world’s largest outbound travel market, China is not showing any
signs of relaxing its strict border measures in the short-term. In
2021, international departures from China were just 2% of 2019
levels.
“While global international travel
is set to recover to pre-pandemic levels by 2025, tourism demand
may look quite different,” Hannah added. “From two years of very limited travel,
several long-term shifts and short-term trends have emerged.
Consumers are now more likely to pursue authentic experiences,
demand personalized travel offerings, blend business and leisure
travel, and be more conscious of their overall environmental
impact. There is still a long way to go to reach a normal
situation. However, a potential full recovery by 2025 at the
latest gives good reason for the travel and tourism industry to be
optimistic for the future.”
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