Swire Hotels to Implement G3 Revenue Management System from IDeaS

(16 June 2022, 10:00 +07)  Swire Hotels has selected the G3 Revenue Management System (RMS) from IDeaS to consolidate its revenue strategy across a portfolio of seven hotels under two brands - The House Collective and EAST in Hong Kong, Mainland China and United States.

As a group, Swire Hotels previously approached revenue management on an individual property level, which led to different vendors and systems being used across its portfolio.

The G3 RMS will optimise revenue performance and provide a single version of data and analysis at a group level. Going forward, the software will play an important role in Swire Hotels’ portfolio growth plans, providing strategic revenue management support at both the property and group levels.

Urban Room at EAST Hong Kong

“We are proud to have IDeaS as part of our distribution infrastructure. It will benefit us in our development plans building the confidence of potential hotel owners, knowing that we have the best-in-class revenue management solution in place,” said Yvonne Yau, Director of Revenue and Distribution, Swire Hotels. “Our aim is to deploy IDeaS in future new hotels and let it be a core part of the daily business discussion and decisions towards achieving the goal of becoming a rate leader in each of our respective markets.”

The G3 RMS provides insights into the cost of acquiring business through a particular channel or OTA, helping hoteliers assess the value of a channel over the long term, versus the costs of acquiring reservations through that channel.

The Investigator feature within G3 RMS will also enable Swire Hotels to better examine and understand the data points the system considers when setting prices.

Investigator’s charts, tables, and descriptions quickly inform factors that influence prices and forecasts, providing clarity around the key drivers behind pricing decisions and the demand forecast.

“In a competitive environment, operating with different revenue management systems across a small portfolio of properties - where each system could provide vastly different levels of data, sophistication and support is not conducive to long-term success,” said Sibylle Luger, Area Vice President of Account Management, EMEA & APAC. “IDeaS delivers in-depth insight into market dynamics to support Swire Hotel properties through pricing strategies and an advanced RMS that seamlessly integrates with all properties and their existing technology stacks.”

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