Marriott Partners Yahoo to Launch Media Network

(18 May 2022, 11:28 +07)  Marriott has partnered with Yahoo to launch the Marriott Media Network - an omnichannel cross-platform advertising solution for brand advertisers.

The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million members in Marriott Bonvoy, the company’s loyalty program.

The network is expected to feature premium inventory spanning its owned channels including display, mobile, video, email and digital out-of-home (in-room television and digital screens) when fully deployed.

Deluxe Victoria Harbour Room at Ritz-Carlton, Hong Kong

It will also enable advertisers to target travelers with products and services throughout their entire journey, including the path to purchase, pre-arrival, during their stay and post-departure.

“We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio,” said Chris Norton, Senior Vice President of Marketing Channels & Optimization, Marriott International. “The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.”

Marriott’s media partnership with Yahoo spans supply and demand with Yahoo SSP serving as the exclusive access point for activating the Marriott Media Network supply.

In addition, the global Yahoo ad sales team will lead demand generation and sales across Marriott’s paid media and the Marriott Media Network, leveraging Yahoo’s expanded Demand Side Platform.

“We are excited to work with Marriott International in driving meaningful growth via industry innovation,” said Iván Markman, Chief Business Officer, Yahoo. “As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industry’s first media network with an end-to-end demand and supply solution for the cookieless world.”