Cathay Pacific to Implement Sabre’s AirVision Fares Manager and Optimizer

(22 Feb 2022)  Cathay Pacific has signed an agreement with Sabre to use its AirVision Fares Manager and complementary Fares Optimizer solutions to monitor and manage fares, driving revenue optimization.

Fares Manager helps airlines by proactively detecting and automatically suggesting responses to competitive price changes by optimizing and publishing fares and rules with minimal latency.

Fares Optimizer empowers airlines to utilize booking and shopping data to understand purchase behaviour and optimize fares based on demand, price sensitivity and competition.

Cathay Pacific Boeing 777-300 reg: B-HNM. Picture by Steven Howard of TravelNewsAsia.com

“It’s essential to be able to mine real time market data to respond dynamically to market conditions while taking into account customer segmentation, demand, willingness to pay and competition,” said Cathay Pacific General Manager, Revenue Management Navin Chellaram. “As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.”

Moving to Sabre’s pricing solutions will enable Cathay Pacific, a founding member of the oneworld global alliance, to transition to a robust, cloud-based fares solution.

“At Sabre, we are resolutely focused on technological transformation,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales, “so we’re thrilled to be able to support Cathay as they embark on their technological advancement journey. There are many factors that need to come into play to accelerate recovery in the industry and, for all airlines, it’s essential they have the right technological tools in their armoury to enable them to offer the most attractive, competitive fares amid dynamic market conditions.”