IHG to Take Over Hotel in Novena, Singapore

(24 May 2022, 10:55 +07)  IHG has signed an agreement with Marlow Hotels & Resorts for what will be the fifth Holiday Inn Express hotel in Singapore.

With the four other Holiday Inn Express hotels located in Clarke Quay, Katong, Orchard Road and Serangoon, the Holiday Inn Express & Suites Singapore Novena will expand IHG’s portfolio to 14 hotels across seven brands.

Scheduled to open in 2023, the hotel will be rebranded from the former Quality Hotel Marlow. Currently closed, the property will undergo an extensive renovation that will commence this year to introduce Holiday Inn Express standards.

Holiday Inn Express & Suites Singapore Novena will have 231 rooms including 34 suites specifically catered to families, extended stay guests and large groups.

Room at the Holiday Inn Express and Suites in Novena, Singapore

Facilities at the hotel will include flexible meeting spaces of more than 500 sqm, a gym, swimming pool, self-service laundry and the Express Café & Bar, which IHG describes as an integrated lobby and food and beverage experience.

“We made the decision to convert and upgrade our hotel to Holiday Inn Express & Suites Singapore Novena because we believe the brand’s positioning of providing simple, smart travel is ideal for meeting the changing needs of our guests,” said a spokesperson for Marlow Hotels & Resorts. “As borders reopen, we know that travellers will be looking for comfortable, fuss-free stays. The brand’s ‘rest-and-go’ concept is perfect for the Novena area, a commercial and medical hub which is also home to historical sites and local eateries, and will appeal to corporate, medical and leisure travellers to the vicinity. We have a strong relationship with IHG having had a successful partnership in Australia, and are confident our new hotel will benefit from the global appeal of the Holiday Inn Express brand and the power of the IHG system and its loyalty programme.”

Holiday Inn Express brand standards include a complimentary Express Start breakfast, power showers, blackout blinds, high-quality bedding with a choice of pillows, in-room Express Essentials amenities and unlimited Wi-Fi.

“It is fantastic to work with Marlow Hotels & Resorts on our second property together and we thank them for their continued trust in IHG. We are accelerating our growth in Singapore, having opened Holiday Inn Singapore Little India and voco Orchard Singapore in the past year. This agreement takes us to 14 hotels in the country, covering a wide portfolio of brands that appeal to all types of travellers,” said Serena Lim, Vice President, Development, South East Asia and Korea, IHG. “The Holiday Inn Express brand celebrated its 30th anniversary last year and now accounts for more than a third of IHG’s global pipeline.”