(28 Feb 2022)
Emirates has signed a Memorandum of Cooperation with the Tourism Authority of Thailand (TAT)
to explore joint initiatives and opportunities for
collaboration that would enhance each party’s marketing and
promotional efforts to attract travellers to Thailand.
Through the MOC, the Dubai-based airline will develop initiatives
to boost tourism to the Kingdom by showcasing the country to customers
across its global network. The airline will also engage in efforts
to promote Thailand through its network of agents in key
strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer
segments.
Emirates signs MOC with the Tourism Authority of Thailand
“Emirates launched
operations to Thailand more than 30 years ago, and its
destinations are among the most popular in our Southeast Asian
network, especially amongst holidaymakers from the US, Europe and
the Middle East,” said Orhan Abbas, Senior Vice President of
Commercial Operations – Far East at Emirates. “We are delighted to join hands with the Tourism
Authority of Thailand to boost tourism to the country, and build
on the success achieved over the years, thanks to our
long-standing relationship. We look forward to highlighting its
diverse offerings to industry stakeholders and customers and
helping them achieve their tourism targets, to support Thailand’s
post-pandemic recovery.”
Emirates resumed operations to Bangkok in
September 2020 and currently provides two daily services to
Bangkok utilising Boeing 777-300ER aircraft as well as an additional
daily flight aboard its flagship A380 aircraft.
The airline also
operates 11 flights per week to Phuket.
Yuthasak Supasorn, Governor
of TAT, said, “This
Memorandum of Cooperation will pave the way for strategic tourism
collaboration efforts between TAT and Emirates. TAT will assist
Emirates in developing airline passenger traffic from key strategy
markets by supporting tour operators and travel agents in agreed
target markets across the Emirates network with promotional
giveaways, special promotional packages, incentives, and marketing
spend.”
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