Hyatt Partners ANTA Sports to Launch New Hotel Brand

(28 Feb 2022)  Hyatt has partnered with ANTA Sports Products to launch a new hotel brand.

The world's first FILA-branded hotel will be located in Shanghai, China, and is expected to open by 2024.

The FILA House Shanghai hotel will join the JdV by Hyatt portfolio.

FILA, a global sports brand, has more than 100 years of history. In China, the Italian brand is owned and managed by ANTA, one of the country’s leading global sportswear companies.

The new Shanghai headquarters of ANTA Group in Shanghai's West Hongqiao Business District

The development of FILA House Shanghai marks the first time FILA China is extending its brand into the lifestyle hotel space.

Stephen Ho, president of growth and operations, Asia Pacific for Hyatt, said, “We are thrilled to be working with ANTA Group and FILA China to develop the first FILA House hotel in the world. We look forward to welcoming guests, locals and a new generation of FILA fans with the JdV by Hyatt brand’s inclusive, heartfelt and joy-driven service.”

The FILA House Shanghai will be developed as part of the new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District.

Located across five independent buildings, housing the HQ's offices, shops, food and beverage outlets, the unique eco-friendly complex is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel.

Brian Yiu, CEO of FILA China, said, “We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle hotel. Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JdV by Hyatt brand experience will be a fitting reflection of FILA’s spirit of vitality.”